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curriculum

B.S. BUSINESS ADMINISTRATION
Major in Marketing Management

Effective School Year 2008-2009

Course
Code

Equivalent in
 past curriculum
  2002         1993

Descriptive Title

No. of Hours

Lec    Lab  Units

pre-requisite
co-requisite

FIRST YEAR-First Semester

Acctg 111(04)

 

 

Fundamentals of Accounting 1

6

0

6

None

Engl 111(04)

 

 

Basic Communications Skills

3

0

3

None

Fil 111(04)

 

 

Sining ng Komunikasyon

3

0

3

None

Hum 111(04)

 

 

Fundamentals of Logic, Ethics & Values Ed.

3

0

3

None

PBE 111(04)

 

 

Philippine Business Environment

3

0

3

None

Math 111(04)

114

114

College Algebra

3

0

3

None

PE 111(04)

 

 

Physical Education 1

2

0

2

None

NSTP 1(04)

 

 

National Service Training Program

0

[3]

[3]

None

 

 

 

 

23

0

23

 

FIRST YEAR-Second Semester

Acctg 122(04)

121

121

Fundamentals of Accounting II

3

0

3

Acctg 111

Engl 121(04)

 

 

Study & Think Skills in English

3

0

3

Engl 111

Fil 121(04)

 

 

Panitikang Pilipino

3

0

3

Fil 111

BusP 121(04)

Bus 221

Bus 221

Business Psychology

3

0

3

None

Man 121(04)

221

221

Principles of Management

3

0

3

PBE 111

Rizal(04)

 

 

Buhay at Panitik

3

0

3

None

CS 123(06)
(Comp121BA)

Type110

Type120

IT Presentation Skills and Computer Graphics

2

1

3

None

PE 121(04)

 

 

Physical Education 2

2

0

2

PE 111

NSTP 2(04)

 

 

National Service Training Program

0

[3]

[3]

NSTP 11

 

 

 

22

1

23

 



Course
Code

Equivalent in
 past curriculum
  2002         1993

Descriptive Title

No. of Hours

Lec    Lab  Units

pre-requisite
co-requisite

SECOND YEAR-First Semester

Acctg 213(04)

211

211

Management Accounting 1

3

0

3

Acctg 122

Chem 110(04)

NatSc 1

Nat Sc 1

General Chemistry I [BA]

3

0

3

None

Econ 211(04)

100

100

Principles of Economics w/ TAX & LR

3

0

3

None

Lit 211(04)

Engl 321

Engl 321

Philippine Literature

3

0

3

None

Socio 211(04)

Pop Ed

Pop Ed

Society & Culture w/ Family Planning

3

0

3

None

Fin 210(04)

121

121

Basic Finance

3

0

3

None

ITE 10(04)
(Comp212BA)

Comp 1

Comp 1

Introduction to IT with Windows Applications  

2

1

3

ITE 10

PE 211(04)

 

 

Physical Education 3

2

0

2

PE 121

 

 

 

22

1

23

 

SECOND YEAR-Second Semester

Acctg 224(04)

221

221

Management Accounting II

3

0

3

Acctg 213

Math 222(04)

BusStat111

BusStat111

Business Statistics

3

0

3

Math 111

BusE221(04)

Bus411

Bus411

Business Ethics

3

0

3

BusP121

Chem 120(04)

Nat Sc2

Nat Sc2

General Chemistry II [BA]

3

0

3

Chem 110

Econ 222(04)

 

 

Introduction to Microeconomics Theory

3

0

3

Econ 211

Engl 221(04)

Engl214

Engl 214

Speech Communication

3

0

3

Engl111

ITE 11(04)
(Comp223BA)

Comp2

Comp2

 Basic Internet (Web Page Design using HTML)  

2

1

3

None

PE 221(04)

 

 

Physical Education 4

2

0

2

PE 211

 

 

 

22

1

23

 




 

Course
Code

Equivalent in
 past curriculum
  2002         1993

Descriptive Title

No. of Hours

Lec    Lab  Units

pre-requisite
co-requisite

 

THIRD YEAR-First Semester

Engl 311(04)

222

222

Public Speaking

3

0

3

Engl 221

Man 311(04)

 

 

Business Communication

3

0

3

Engl 121

Man 312(04)

 

 

Human Behavior in the Organization

3

0

3

Man121,
BusP121

Man 313(04)

Mktg111

Mktg111

Marketing Management

3

0

3

Man121

Law 311(04)

211

211

Obligation & Contracts

3

0

3

None

Tax 3115(04)

321

321

Income Taxation

3

0

3

None

Econ 314(04)

 

 

Macroeconomic Theory

3

0

3

Econ 222

CSR120(08)

 

 

Corporate Social Responsibility & Governance

3

0

3

 

 

 

 

 

24

0

24

THIRD YEAR-Second Semester

Qtech 321(04)

Math403

Math403

Quantitative Techniques in Business with
Software Application

2

1

3

Math222
& ITE 11

Man 325(04)

412

412

Human Resource Management

3

0

3

Man312

Man 326(04)

 

 

International Business

3

0

3

Man 313

Mktg 321(08)

 

 

Fundamentals of Marketing Research

3

0

3

Man 313

Law 322(04)

311

311

Partnership & Corporation

3

0

3

Law 311

Mktg 413(08)

 

 

Strategic Marketing Management

3

0

3

Man 313

Mktg 322(08)

 

 

Product Management

3

0

3

Man 313

 

 

 

 

20

1

21

 



 

Course
Code

Equivalent in
 past curriculum
  2002         1993

Descriptive Title

No. of Hours

Lec    Lab  Units

pre-requisite
co-requisite

FOURTH YEAR-First Semester

Mktg 323(08)

 

 

Distribution & Supply Chain Management

3

0

3

Man313&
Qtech321

Mktg 324(08)

 

 

Advertising & Promotions Management

3

0

3

Man313&
326

Mktg 411(08)

 

 

Retail Management

3

0

3

Man 313 & 326

Mktg 412(08)

 

 

Sales Management

3

0

3

Man 313 & 326

Free Elect1

 

 

 

3

0

3

 

Free Elect2

 

 

 

3

0

3

 

Practicum 1(04)

Pract1

Pract1

On the Job Training

3

0

3

All 3rd Year,
2nd Sem subjects

 

 

 

 

21

0

21

 

FOURTH  YEAR-Second Semester

PolSci 221(04)

121

121

Phil. Governance & New Constitution

3

0

3

None

Mktg 4213(08)

 

 

Total Quality Management

3

0

3

Man 326 &
Mktg 411

Free Elect3

 

 

 

3

0

3

 

Free Elect4

 

 

 

3

0

3

 

Free Elect5

 

 

 

3

0

3

 

Free Elect6

 

 

 

3

0

3

 

Practicum2(04)

Pract2

Pract2

On the Job Training

3

0

3

Practicum1

 

 

 

21

0

21

 

 

 

 

 



PROFESSIONAL ELECTIVES

Course
Code

Equivalent in
 past curriculum
  2002         1993

Descriptive Title

No. of Hours

Lec    Lab  Units

pre-requisite
co-requisite



Mktg 421

 

 

Entrepreneurial Management

3

0

3

Man313&
Mktg321

Mktg 422

 

 

Service Management

3

0

3

Man 313

Mktg 423

 

 

E-Commerce Marketing

3

0

3

Mktg 321& Mktg 322

Mktg 424

 

 

Brand Management

3

0

3

Man 313 & Man 326

Mktg 425

 

 

Special Topics in Marketing

3

0

3

Mktg 321 & Mktg 322

Econ 327

 

 

Managerial Economics

3

0

3

Econ 222 & Man 313

Man 314

 

 

Financial Management

3

0

3

Acctg 213 & Fin 210

 

 

 

21

0

21

 

Marketing Management Flow Chart